The industry’s leading figures have been confirmed to appear on the diverse collection of sessions set to take place during this year’s event. Now in it’s third year and taking place at the in London, on has quickly established itself as the must-attend event for the UK and global festival industry.
‘Making your festival profitable’ – in association with Music Week
Christopher Barrett – Features Editor, Music Week
Andy Smith – Kendal Calling, Director
Alex Brooke – Peppermint Events & Bars, Director
Fiona Stewart – Green Man Festival
Jim Mawdsley – CEO, Generator
Running a festival is a fun – but risky – business, especially with so much competition in the market and difficult economic conditions. From policing expenses and infrastructure to all the little “extras” that give events their uniqueness, what options are there for cutting costs without compromising quality, and what non-traditional revenue streams can be accessed? This panel of experts will show you how.
‘Best Practice for Leveraging Branded Activity at Music Festivals without selling out’ – with Brand Republic
Rich Sutcliffe – Editor, Brand Republic
Ray Smith – CEO, Be At TV
Chris McCormick – Managing Director, Size12Shoe
Dave Chase – Head of Music Partnerships, Brandamp
Richard Dickinson – Partner, Arnold & Porter
Chris Thornhill – Brand Manager – Carlsberg Tuborg
Walking the fine line of festival brand activity is fraught with disaster. Too much intrusion and you’ll leave the wrong lasting impression, too little and your reward might be found in heaven and not on the bottom line. Brand Republic explores the right and wrong approaches to branded activity at music festivals, celebrating the good and highlighting the pitfalls to be avoided.
‘Non-ticketed events should be banned…discuss’ – in association with TPi
Mark Cunningham – TPi Magazine, Editor-In-Chief
Simon Battersby – Showsec, Event Security Manager
Mark Hamilton, FdA MA – G4S Events, MD & Global Product Development / Bucks New University, Head of Centre for Crowd Management and Security Studies
Professor G. Keith Still PhD BSc FIMA – Bucks New University Centre for Crowd Management and Security
Jon Drape – Ear To The Ground, Live Director
Andy Cotton – TAO Productions, Event Organiser, Production Manager & Cabinet Office Lecturer
The Love Parade disaster was a tragic example of the dangers presented by non-ticketed music events, but there is also evidence that, if managed properly with the correct crowd control measures, these events can operate safely. Key figures in crowd management will debate the viability of banning non-ticketed events and discuss the pivotalrelationship between crowd control measures and the enjoyment of the festival-goer.
‘The Crime Busters’ – in association with LIVE UK
Although festivals have exemplary crime rates, compared with communities of the same size, large crowds of young people enjoying themselves are still seen as easy prey for organised crime gangs. In a follow-up to last year’s panel, LIVE UK will be reviewing the effects of this season’s anti-crime initiatives, discussing new ideas and looking at the threats festival organisers still need to be aware of..
‘Battle of the Bands’ – in association with Audience
While tens of thousands of aspiring wannabes worldwide are constantly locked in battles for prizes and profile, there’s a maelstrom of conflicts taking place at the top of the business, as festivals fight for the best artists and agents struggle to secure prime positions and fees. Acts mean audiences; with fans even prepared to move between countries to see their favourite artists. This panel examines this relatively new dynamic.
‘Dispatches from the Field’ – in association with IQ
Allan McGowan – Associate Editor, IQ Magazine
John Giddings – Founder, Solo Agency/Isle of Wight Festival
John Probyn – Chief Operating Officer, Live Nation
James Barton – Co-founder, Cream
Part of the joy of festivals is their unpredictability. From hurricanes and heatwaves, to riots and revelry, we all have a festival tale or two, but this panel of industry experts have them in abundance. IQ Magazine will be welcoming an allstar cast to the stage to swap festival tales from the frontline, as they share some of their highs, lows and most unusual moments from the field.
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