One of my favourite poems of all time is Dr Suess’s The Lorax – written in 1971 and well ahead of its time – with its theme of environmental destruction of ”Truffula’ trees which the Once-ler has plans to turn into useless consumer articles – until the whole forest of trees is destroyed:
“You’re in charge of the last of the Truffula Seeds.
And Truffula Trees are what everyone needs.
Plant a new Truffula. Treat it with care.
Give it clean water. And feed it fresh air.
Grow a forest. Protect it from axes that hack.
Then the Lorax
and all of his friends
may come back.”
Now Universal have made a new Hollywood blockbuster from Dr Seuss’s poem – but in a move that somewhat misses the point, are releasing 70 (yes seventy!) product tie ins with companies that include Hewlett Packard – and a Mazda 4×4! A 4X4 ?? Those fuel guzzzling chelsea tractors (which happen to be the worst driven cars on the planets!) – Did anyone actually READ the poem?
That said, HP’s ‘Every Inkling Makes a Difference’ campaign which is aimed at kids and is all about the wonderful things trees can do for us – and how to recycle, reuse – and save energy can’t be a bad thing – you can find out more at http://www.guardian.co.uk/hp-making-a-difference
“We live on a beautiful planet, with jungles, deserts, mountains and deep oceans, plus the most incredible animals. However, with seven billion people on Earth, many natural environments are being turned over to farming, forest and jungle are being cut down for wood and fuel, and quarries dug for metals”
SO – remember …….
Unless someone like you cares a whole awful lot,
nothing is going to get better. It’s not.
You cant plant a tree for us in FESTIVAL WOOD – more here http://www.agreenerfestival.com/festival-wood/