A Greener Activation
A Greener Activation (AGA) is the authority on environmental sustainability for sponsorship and brand partnership activations.
AGA provides independent assessment of sponsorships and brand activations. We calculate carbon emissions and identify areas of environmental impact. We enable mitigation where possible and provide the opportunity to offset the rest.
There are many wasteful practices in our industry that need to be tackled. We often see items sourced or manufactured then discarded after a few days, or even hours, use. Sustainable sponsorship activations reduce the use of travel, power, water and single-use plastics; and increase the use of recycled, non-toxic, cruelty free products.
We advise brands, agencies and events how to deliver sustainable activations through responsible sourcing and collaboration with suppliers. We enable brands to reduce their carbon footprint and contribute to the circular economy by reusing, recycling and rehoming items.
AGA provides brands with the opportunity to receive certification that can be shared with customers, partners and media. We offer staff training, guides and reports to help everyone make the right decisions for a sustainable future.
A Greener Activation: Reducing the environmental impact of sponsorship and brand activations through consultancy, training and certification.
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