25 years ago, Ecotricity launched as the world’s first green energy company. Back then, green energy was a radically new concept and it was easy to see which tariffs were genuinely green versus fossil fuel brown.
Today that difference is nowhere near as clear. When we talk about energy suppliers, we talk in shades of sustainability – deep, mid and light green.
A lot of this is down to greenwashing – or claiming something is greener than it really is. Greenwashing is a real problem in the energy market because everyone wants to appear green, but look closer and things get very murky, very quickly.
Want to find out more? Then read the latest blog from Ecotricity ‘What is a deep green energy supplier’