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Event Live Expo 2011 tackles green issues

The Event Live Expo in the USA will be tackling sustainability in the live music industry on April 14th with a panel session titled GREEN IS GOOD – the Green Factor and how to maximise the evironmental opportunity. The session takes place between 10.45 and 12.15 at the Los Angeles Convention Centre. You can see more at http://www.eventlive-expo.com/summit-program . You can register FOR FREE here http://www.eventlive-expo.com/register 

 Synopsis: The panel will discuss how owners, producers and promoters can make their events greener and more sustainable while exploring the commercial benefits from doing so. Topics for discussion will include developing stronger brand/audience loyalty as a result of being green/sustainable, communicating that through branding and promotion, plus real cost savings, potential tax breaks and government support for green initiatives.

 Moderator: Greg Roberts – Producer, Greg Roberts Productions/Green Festival/Mother Earth News Fair/Sunday Streets
Greg Roberts has produced public, business and trade events throughout the US for 20 years. He developed the structure and format for Green Festival and launched this seminal event to great success in 2002. Green Festival is now in five cities nationwide and attracts nearly 200,000 attendees annually. Greg has served as producer of Green Festival from 2002-2011

Brian Allenby – General Manager, Reverb
Brian Allenby is general manager of Reverb.  From day-to-day management of Reverb’s operations, including tours, events and industry relations, to overseeing print and web media, Brian enjoys a busy, dynamic role at Reverb. Prior to joining Reverb, Brian worked in the music and environmental fields.

Sarah Haynes – Founder & CEO, The Spitfire Agency
Sarah Haynes is the founder and CEO of the Spitfire Agency, a full service production, promotion and marketing agency dedicated to non-profits, responsible businesses, progressive programs and other cause-related ventures. Spitfire produced the first-ever truly zero-waste major concert festival in 2002, called We The Planet.

Ashley Capps – President, AC Entertainment
A passion for music and performance led Ashley Capps to begin promoting concerts independently in the late 1970s. Now recognized as one of the foremost independent promoters in the United States, Ashley and his company, AC Entertainment, create, produce, book, and present hundreds of concerts and events every year from coast to coast.

Sean O’Rourke – Vice President Operations & Sales, Road Show Services Inc
No doubt aided by his degree in American Literature from San Francisco State University, Sean O’Rourke has spent nearly 15 years in the live event trucking business. Rock and roll trucking, a niche market of the long-haul motor freight industry, is challenged by many of the same issues we are working through presently as a country: namely sustainable industry

Georgia Malki- President, Seven-Star Inc
Co-Founder and President of Seven-Star Georgia Malki oversees its daily management. Since 1999, Seven-Star has focused on providing services to companies and organizations that are dedicated to being environmentally responsible and socially respectable (eR/sR). Seven-Star is the only event company to earn the EPA’s prestigious Waste Wise Award for solid waste recycling in the Public Venue Recycling category