| There are many wasteful “norms” in the behaviour of our industry that need to be addressed. How often do we see items manufactured and disposed of after a few days or even hours use due to branding and activations for event sponsorship? As the world wakes up to our responsibilities and the visible marks of our consumption footprint on the world, it has never been more essential for brands to really walk the talk, or brace for the accusations of greenwash. Alongside leading brands, Award winning PR Specialist and Author, Sangeeta Waldron, and brand activations expert Gary Pitt (Alive Activation, UK) lift the lid on what impacts brands are having, who is pushing boundaries, what is the best practice, and where we go from here. Keep your eyes pealed – as Alive and AGF reveal A Greener Activation which is coming for 2020! | 
