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MTV to champion pan-European climate change initiative

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MTV has teamed up with the European Commission to raise awareness among young Europeans of the issues around climate change. The new initiative called Play To Stop will see the music network broadcast various informative TV spots and stage a number of events (including a Moby concert)  in the run up to the big Copenhagen climate conference in December. Confirming the partnership, EU Environment Commissioner Stavros Dimas said “today’s young people will bear the brunt of the impacts of climate change. The Copenhagen conference is probably our last chance to tackle climate change before it spirals out of control. There is an enormous desire around the globe for agreement to be reached, and we have to sustain that momentum. Events like this are vital, because young people are a tremendously important pressure group. They will be most affected by climate change – so their voices are the most important”. MTV’s Antonio Campo Dall’Orto added: “No country will be spared the effects of climate change, and future generations will be worst affected. That’s why communicating the urgency of the problem, and fighting behaviour that aggravates climate change, are so fundamental for MTV. It’s a battle we fight step by step, day after day. The battle for a more sustainable, eco-friendly future is as much about democracy as it is about the environment, so we are proud to support the precious work the EU is doing for the environment through this Play To Stop – Europe For Climate campaign”.

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