With now less than a month until GEI10 opens its doors, another compelling session topic has been added to the agenda…
Why don’t audiences clean up their act?
With all the work that has been done over the past few years and some notable successes by individual event organisers in greening some areas of their campsites, it would be easy to assume that audiences in general are engaged with environmental issues even if they don’t always behave in an environmentally friendly way.
In fact, recent research indicates that despite the best efforts of many event organisers to encourage their audience to choose green options and reduce campsite waste, there is still a large number of event-goers who remain largely untouched by environmental initiatives and options available to them to reduce their carbon footprint. This can prove very costly not only for the environment, but for the event itself.
So, after more than a decade of focus on greening events and development by event organisers to limit the amount of waste created by festivals and the like, why are so many audience members apparently still unaware, unconcerned, or both?
In this session, A Greener Festival’s very own Teresa Moore will provide insights into this issue, and will suggest a number of different approaches for tackling this ongoing problem.
Teresa is both a Director of A Greener Festival, and co-founder of the European sustainability think-tank GO Europe.
Formerly Head of Music and Event Management at Bucks New University, Teresa has undertaken much research into sustainability, live music and events.
She has published the findings of a Live Music Census of Bristol, UK (March 2016) with UK Music, highlighting the economic and social contribution of grassroots music venues to the local economy; carried out a series of festival surveys focusing on audience attitudes to environmental issues at music events (2013, 2012 and 2008) with A Greener Festival; and worked with Julie’s Bicycle researching Audience Travel to One-off Music Events (2009).
Teresa is also the editor and a contributor to the new Purple Guide for Event Organisers (2014), and is a co-author of Learning in the Round Concepts and Contexts in Work-Based Learning (2013).
She is currently undertaking a PhD in sustainability and event management focusing on pro-environmental behaviour change.
You can catch Teresa at GEI10!
The Green Events & Innovations Conference (GEI) is A Greener Festival’s annual flagship event delivered in partnership with the International Live Music Conference (ILMC). Tuesday 6 March 2018, The Royal Garden Hotel, Kensington High St, London.