London’s legendary Wembley Arena has been renamed the OVO Arena Wembley. The iconic 12,500 capacity venue, previously SSE Arena Wembley, is linking with OVO Energy, the UK’s third biggest energy supplier. With a fantastic schedule of upcoming events from 50 Cent, to The Cure, the OVO Wembley Arena expects to welcome around one million visitors during 2022.
The venue, managed by ASM Global will be supported by OVO in its goal to achieve A Greener Festival’s, Greener Arena certification across all its venues.
A Greener Festival will be providing expert and independent verification of the venues strategies to reduce environmental impact, covering everything from energy use, transportation, catering, and material use. As it works towards its certification the venue is looking to identify and adopt practical steps to protect the wider environment.
Colin Banks, OVO Head of Sponsorship & Partnerships said:
“At OVO, we’re committed to establishing purposeful partnerships which reflect our commitment to make zero carbon living a reality – not just in the home, but in the things we love doing too, whether that be going to a gig or comedy show. That’s why we share in the OVO Arena Wembley’s ambition to help live entertainment in becoming more sustainable. It’ll take time, but together, we want to identify meaningful ways through which to make lower-impact live events a headline act in their own right and working with A Greener Festival represents a very positive step on that journey.”
Georgina Iceton, VP Activations at AEG Global Partnerships added:
“We’re thrilled to support our partner, OVO Energy, on their renaming of such a legendary venue in London. As part of the rebrand, it was important for AEG, ASM Global and OVO, that we had a zero waste to landfill policy, so our priority from the offset, was to source from new suppliers who would deliver the most sustainable materials on the market. The initiatives, through all aspects of this progressive project, were underpinned by AEG’s drive for meaningful partnerships that support goals of both the venue and partner. Through the work we establish with A Greener Festival, we will be able to implement new solutions for this legendary building which will see even greater energy efficiencies across the venue.”
Working closely with A Greener Festival, OVO Wembley Arena aims to continue developing its sustainability strategies and become one of the most sustainable arenas in the world.