The GREEN MUSIC GROUP has launched in the US bringing together a collection of high profile musicians and music industrry leaders who are joining with reverb.org to green the music industry and activate fans.
Founding members include the Dave Matthews Band, Linkin Park, Maroon 5, The Roots, Willie Nelson, Sheryl Crow, Bonnie Raitt, Barenaked Ladies, Guster, Warner Music Group, Brushfire Records, Shoreline Amphitheater, Comcast Center, Verizon Wireless Music Center, Wolftrap National Park for the Performing Arts, Brooklyn Bowl, and American Airlines Arena.
The new group celebrated its official launch on the 1st February 2010 in Hollywood, CA with the hope of implementing widespread environmental change within the music industry and around the globe. To announce its launch, Green Music Group founding members and friends gathered at Jane’s House in Hollywood for live performances by members of Dave Matthews Band, The Roots, Guster, and Maroon 5. Guests were treated to eco-friendly appetizers and drinks provided by Shin’s BBQ, VeeV, ZICO, Eel River, and Newton’s Vineyard. “Tonight we celebrated a watershed moment – music industry leaders and fans coming together to create significant change. Reverb has been helping individual artists and venues green their tours and shows for the last six years. We wanted to do more – our founding artists, venues and labels wanted to do more, and our fans were calling on us to take the lead,” said Guster guitarist/vocalist Adam Gardner, who founded Reverb with his wife, environmentalist Lauren Sullivan. “Green Music Group answers that call by using the collective power of the music community to bring about real lasting environmental change.” Since 2004, Reverb has greened over 80 major music tours while conducting grassroots outreach to over 10 million music fans. The nonprofit group has also worked with various entities within the music world from record labels to radio stations.
Green Music Group will build upon what Reverb has already accomplished, creating and implementing industry-wide green guidelines and standards while providing a dynamic online community where fans can take action. “DMB has been working with Reverb for a number of years to green our tours and have seen amazing results both backstage and from our fans’ response,” said Dave Matthews Band. “We are excited to exponentially multiply these results by joining forces with other like-minded bands through the Green Music Group.” Prominent music industry leaders agree. “We are proud to have several of our venues as Founding Members of GMG,” expressed Live Nation CEO Michael Rapino. “We look forward to continued growth of our environmental efforts to follow the example set by these standouts and the other founders of Green Music Group.”
Born out of the Internet age, Green Music Group has launched GreenMusicGroup.org, which provides fans and artists with a vibrant online community to engage in regular calls-to-action, beginning with the “GMG Challenge” set to launch next month. As additional incentive to take action, fans have chances to win prizes like VIP tickets and autographed guitars. Mike Brune, incoming Executive Director of the Sierra Club commented, “Green Music Group’s incredible reach and deep connection to young people has the power to be a major megaphone for our organization’s environmental campaigns.” GMG has partnered with a diverse group of non-profits ranging from Union of Concerned Scientists to Oxfam America to Hip Hop Caucus. Green Music Group encourages everyone who loves music and wants to be at the forefront of change to join the coalition.