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Westwood steps up for sustainability

Vivienne WestwoodVivienne Westwood, the fashion designer, has said that she will make her fashion business smaller, to promote ‘quality rather than quantity’ and promote her pro-green politics. Despite profit surge and recent success in China and US, Westwood wants to make her business more sustainable and efficient. Her company made a £5m profit in 2012. Dame Vivienne has also launched a new climate change campaign focussing of promoting Greenpeace’s work towards saving the Arctic – fronted by a host of stars including Coldplay’s Chris Martin, Paloma Faith, Terry Jones,  Georgia May Jagger, Jerry Hall and George Clooney.VIV5VIV6VIV2