We are delighted to announce that Coda Agency and A Greener Festival will be officially launching the Green Artist Rider at the Green Events & Innovations Conference, which takes place in London on 5th March 2019, the day before ILMC 31 kicks off. Read on for more info…
Is green the new rock & roll?
Host: Gordon Masson, IQ Magazine/ILMC
Whilst many artists are passionate about reducing the impact of their touring shows, there is a clear disconnect between the aspirations and reality from all sides, as best intentions can get lost in the noise from venue to venue. We’ve seen time and time again how live events’ sustainability endeavours can stop suddenly when they reach the door of the artist’s dressing room.
In response to growing interest and requests from artists to “green” their riders, Coda Agency has partnered with A Greener Festival – the sustainability experts for live events – to launch the Green Artists Rider. With Coda’s significant experience and reach, this move brings the industry a step closer to realising the elimination of single-use plastics; reducing waste; supporting ecologically and socially responsible food production; balancing emissions; and raising the overall bar for a greener and more sustainable live events industry.
At GEI11, joined by Coda’s Alex Hardee, we will detail exactly what the Green Artist Rider entails and how it is being implemented, and we will invite all managers, agents, artists, promoters and venues to join and adopt a greener rider for their own shows and events, so that together we can make it the industry norm.
The green, green grass of roaming
How can a tour ever be greener when, by its very nature, it moves larger and larger crews and ever increasing stage sets etc around the world using oil?
We will be joined by Maarten Arkenbout from touring transport specialists Pieter Smit, who will help us shine a (head)light on the inner workings and pressures of keeping the live music industry rolling, in the face of our need to stop burning fossil fuels, and the major city emissions regulations that go with it. Pieter Smit have been pioneering the way in trying to stay ahead of this inevitable shift, with some interesting early engagement from bands.
So what does the artist have to say about all this? Well we’ve been asking around and what we’ve found is that in many cases aspirations are more closely aligned to a greener future than we ever imagined. All will be revealed at GEI11.
Watch this space for more exciting speaker and session announcements coming soon!
CLICK TO REGISTER
The Green Events & Innovations Conference (GEI) is A Greener Festival’s annual flagship event
delivered in partnership with the International Live Music Conference (ILMC).
Tuesday 5 March 2019, The Royal Garden Hotel, Kensington High St, London.