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Sustainable Sponsorship, Brands And The PR Greenwash Wobblies!

Time: 2:45 pm

- 3:45 pm

Location: Room 2

About this session:

There are many wasteful “norms” in the behaviour of our industry that need to be addressed. How often do we see items manufactured and disposed of after a few days or even hours use due to branding and activations for event sponsorship? As the world wakes up to our responsibilities and the visible marks of our consumption footprint on the world, it has never been more essential for brands to really walk the talk, or brace for the accusations of greenwash.

Alongside leading brands, Award-winning PR Specialist and Author, Sangeeta Waldron, and brand activations expert Gary Pitt (Alive Activation, UK) lift the lid on what impacts brands are having, who is pushing boundaries, what is the best practice, and where we go from here.

Jacqueline Hochreiter gives insight to the core sustainability goals from a Budweiser Brewing Group (BBG) perspective and how that is extended to their broader eco-system.

Zac Fox brings a wealth of experience from the promoters perspective having worked with over 50 brands (from drinks to guitars to toilet paper and a myriad of other products and services) across a similar number of events.

A Greener Festival has teamed up with Alive Activation to build a platform that helps brands, agencies and events put sustainability at the forefront of these operations in order to reduce their environmental impact. The launch of the Greener Activation platform, along with findings from the Industry survey will be shared during this session.