Since the last edition of GEI arena’s have been taking huge strides to strategically reduce their carbon emissions, eliminate waste, green up their food and beverage offerings and to communicate with the millions of people and hundreds of artists who come through their doors on an annual basis. Global circumstances are causing increasing challenges for any business not least the bricks and mortar of the live events industry. Our senior level panellists give insight to the direction of travel to turn adversity into opportunity to become part of the solution we need to transform to a greener and happier way of living together.