Gary’s career spans senior commercial roles at IPC Magazines, Worldpop, and cream/Creamfields. In 2003 Gary set up his own consultancy, now called Alive Activation. Alive sells and manages brand partnerships for some of the biggest live music events in the UK, recent clients include AEG, the BBC, Kilimanjaro Live and a host of independent festivals.
Alive is also contracted to produce activations for brands and has recently completed campaigns for The O2, Huawei, Amex, Samsung, and Amazon. Gary has experience of producing activations in Royal Parks and Botanic Gardens, protected forests and National Heritage sites. He qualified as A Greener Event Assessor in2019