A Greener Festival Logo

Holger Jan Schmidt

Take A Stand

Holger Jan Schmidt is one of Europe’s main networkers on festivals and sustainability. He is co-initiator and steering committee member of the pan- European think-tank GO Group (Green Operations Europe) and the anchorman for green issues of Yourope (the European Festival Association). Holger is one of the initiators of the international Take A Stand initiative and campaign for the (live) music sector, which was launched in 2017 to create a movement encouraging social cohesion in our society as well as promoting awareness and tolerance. He looks back at more than twenty-five years with two of Germany’s biggest festivals, RhEINKULTUR and DAS FEST. Holger wrote the „Sounds For Nature guidelines for environmentally friendly events“, is a lecturer for „Sustainable Festival Event management“ and a performing and recording musician as well.