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Paul Reed GEI12

Paul Reed

Association of Independent Festivals

Chief Executive Officer (CEO), Association of Independent Festivals (AIF).

As Chief Executive of AIF, Paul is responsible for managing AIF, which is a national trade association and the UK’s leading festival representative body. AIF’s 65-member festivals have a combined capacity of over 800,000, contributing more than £375m to the UK economy annually.

Paul leads the organisation, implementing strategic development and growth in addition to overseeing partnerships, events, communications, media strategy and membership development. In addition, Paul is responsible for executing hugely impactful AIF campaigns, including the ‘Drastic on Plastic’ campaign in 2018, which reached over 15m people online and saw all AIF members commit to completely eliminating single-use plastic in a three-year period.

With 17 years of experience in the field, Paul has an extensive background in the live music industry having started as an independent gig promoter alongside working onsite at numerous independent festivals.

Paul was previously Head of Operations at classical music centre The Conservatoire and Operations Manager at The Event Umbrella, managing the office and events team for a specialist event company contracted to produce all festivals and events across the London Borough of Ealing, the third-largest Borough in London.