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Matt Cheshire

The Needs Group

Matt has worked in the entertainment and private aviation industry for the past 23 years in a variety of roles, most of this time has been spent working for some of the world’s biggest Music, Sports and TV personalities providing them with quality services that are now mirrored in Artist Needs, the company Matt formed in 1999 after focusing his education on the music and broadcast industry.

In order to provide a comprehensive service to clients; Matt expanded the company into four different facets that form The Needs Group; specialists in artist services, private aviation, event furniture hire and VIP concierge services.

Matt is a very hands-on CEO and since expansion, has become an expert in the field of private aviation, flying clients all over the world 24 hours a day, 365 days a year. Matt also has an extensive range of high quality, sought after event furniture and provide a myriad of services to VIP clients on a daily basis.

In 2020 the company had to adapt to new scenario’s with the entertainment side of the company being unable to operate around the world as per previous years. Additional resources and focus were added to the private aviation side of the business to assist with demand and growth which came with great success.

In 2019 the company looked after over 5000 artists across 75 different events around the world, our furniture travelled across the uk from festival to festival, and we organised over 1500 chauffeured vehicles. Fixed Wing & Rotary aircraft charter continued around the globe with client focus and education on sustainability of the planet and offset of carbon.

In 2019 we doubled our 2018 schedule both in the UK and across the globe with events and tours. Our private aviation company had substantial growth with both fixed wing jet charter and helicopter movements. We now represent more artists on the road and look after 37% more HNWI than the previous 12 months.