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Yaw Owusu

The Playmaker Group

After completing University, Yaw launched URBEATZ in 2005 as a music and media organisation. URBEATZ
soon become known throughout the UK for its unique brand of music, film and media projects, resulting in
several awards for creativity, innovation and enterprise.

In 2011, Yaw set up creative consultancy agency Nothin But The Music (NBTM). Over the past few years
NBTM have programmed and curated a number of key music events and projects working with and for
clients such as MTV, BET, Liverpool International Music Festival, BBC Radio 1 Academy, MOBO, Boiler
Room, Sound City, The Brit School and the Competitor Group. In addition, NBTM have released a number of
singles and music projects that have earned acclaim, major syncs and national and international radio
support. NBTM recently partnered with THE PLAYMAKER GROUP forming a dynamic multi-strand music
and entertainment company. THE PLAYMAKER GROUP ’s past and current clients include many sector
leading brands, organisations and artists including Nike, AEG, Sony, Universal Records, The Fader, BBC
Radio, MTV, Damian Marley, Dizzee Rascal and many more.

In addition, Yaw has worked alongside dynamic artists ranging from UK Music pioneer Wiley to emerging
artists, XamVolo and Sub Blue, to release a number of singles and projects that have earned acclaim,
major syncs and national and international radio support. Subsequently Yaw has established himself as a
key talent developer; heading up the award-winning LIMF Academy, continuing to scout and consult for
major labels as well as A&Ring for and developing new talent.

In 2017, Yaw, alongside partners Seani B and Ray Paul, founded BrukOut Entertainment and launched a
joint venture Record Label with Universal, BrukOut Records. So far, BrukOut have released records that
have received playlist positions on key radio and streaming platforms as well as impacting national club
charts. BrukOut curate events, various playlists and provide content for international media platforms.