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GEI 14 Speakers Bio

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Friday 29th April 2022

Nora Wigand

Ball

The first and only aluminium cup helps you achieve your sustainability goals and gives fans a significantly better cold beverage experience. The new Ball aluminium cup will achieve a 90% recycled content in 2022 and is infinitely recyclable. Unlike with other cups there is no downcycling, no spread of microplastics, no landfills / incinerator.

Nora is responsible for Ball’s cups business in Europe and is on a mission to bring environmental sustainability to the live events and sports sectors.

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