Dr James Musgrave is Head of the UK Centre for Events Management in the School of Events, Tourism and Hospitality Management, Leeds Beckett University. James has extensive experience in education and training across several sectors such as events, manufacturing and hospitality. His areas of interest are in Corporate Social Responsibility, Pro-environmental behaviour change, Strategy and Consumer Insights. James has provided training and education across the world including USA, China and India and continues to be invited to talk on areas related to Sustainable Events Management. He was Director of Networking for EuroCHRIE – 2018 and 2019 and is Executive Member of ABPCO. He is co-author of various textbooks, contributor to many book chapters and regularly reviews for journals.