Greg Parmley is the CEO of LIVE, the umbrella trade association representing the UK’s live music business, and also the Managing Director of the International Live Music Conference (ILMC). ILMC is the leading annual conference for the international touring and festival businesses, and the organisation also organises the International Festival Forum (IFF) and other events. Additionally, ILMC publishes IQ, the leading source of news and content for the business read by 100,000 professionals each month. Greg is a published author and book editor, and due to one too many pub conversations, he also holds the Guinness World Record for Most Music Festivals Visited in 30 Days.