Johnny Palmer has steered his group of companies to defining a sustainable future in events. He founded and developed SolCell, the world’s first deployable renewable power system for live events – with the intended purpose of marking live events fossil-fuel. His production company PYTCH has taken bold steps with fun and overt steps in sustainability – including buying an island to plant trees on and acquiring a decommissioned airliner private jet to use as an office. COVID allowed further exploration into a sustainable future of events by steering clients into virtual options, which resulted in Palmer designing and building a complex of virtual studios, from which AGF is being broadcast from. Johnny is a multi-sector founder, entrepreneur and activst where all projects share a similar ethos of sustainability, fun, disruption and sharing the journey publicly.