GEI Summer Speakers Bio

Sidharth Sharma

Shambala Festival

Co-Founder & Creative Director Shambala Festival

Sidharth has combined his two lifelong passions, food and music, by setting up and establishing multiple, award-winning businesses in those sectors. He has spent the last 20 years creating strong, resilient brands and developing winning strategies.

The common theme that runs through all his various projects, past and present, are the concepts of: sustainability, innovation and social benefit. Sidharth believes that the most difficult and pressing issues that we face as a society, can be tackled by using creativity to reframe the problems and deliver solutions.

Outside of his work for Kambe, Sidharth has sat on the Strategic Board for the Association of Independent Festivals and the Bristol Food Policy Council – both as a founder member. He acts as a consultant for various commercial and charitable organisations, to create campaigns that encourage behaviour change. Currently he advises: FareShare Southwest – the food charity, Bristol City Council and the BBC.

Sidharth is a Honours graduate of the Visual Arts, a Fellow of The Royal Society of The Arts and is regularly invited to speak at events both at nationally and internationally. In 2011 he was the first person to be awarded the title of ‘Local Food Champion’ by the City of Bristol in recognition for his work in promoting sustainable food.

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